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Bobi Wine leads ‘United Against Racism’ campaign

Bobi Wine in United Against Racism campaign. Click to watch the video (PHOTO/Courtesy)

Leading personalities including Uganda’s pop star turned politician Robert Kyagulanyi aka Bobi Wine and several others from all over the world have joined UNESCO in denouncing mounting racial discrimination in an advocacy video, United Against Racism, released this week.

Bobi Wine a popular figure featured in the United Against Racism alongside UNESCO ambassador of Goodwill Forest Steven Whitaker an American actor, producer, and director who earned a reputation for intensive character study work for films such as Fast Times at Ridgemont High, Bird, The Crying Game, Platoon, Ghost Dog: The Way of the Samurai, The Great Debaters, The Butler, Arrival among others.

The 2’41” black and white film features messages by prominent women and men from the worlds of cinema, the media, music, sport and science alongside UNESCO Director-General Audrey Azoulay:

Charlotte Gainsbourg, Freida Pinto, Naomi Campbell, UNESCO Goodwill Ambassador Jean-Michel Jarre, UNESCO Artist for Peace Marcus Miller, Jorge Ramos, UNESCO Goodwill Ambassador Yalitza Aparicio, Rossy de Palma, UNESCO Goodwill Ambassador Sumaya bint Al Hassan, Bobi Wine, UNESCO Goodwill Ambassador Herbie Hancock, UNESCO Goodwill Ambassador Forest Whitaker, UNESCO Champion for Girls’ and Women’s Education Nadia Nadim, Amadou Gallo Fall, Ada Hegerberg and UNESCO Artist for Peace Gilberto Gil.

UNESCO has been on the forefront of the fight against racism since its creation in 1945. In 1978, it adopted the Declaration on Race and Racial Prejudice which reaffirms that “All human beings belong to a single species and are descended from a common stock. They are born equal in dignity and rights and all an integral part of humanity.”

Bobi Wine in United against Racism

About the development

In response to these challenges and by applying a human rights-based approach and a gender lens, UNESCO is working with Member States, local stakeholders and various partners through dialogue, capacity-building and advocacy.

From the right to education and the right to science, to the right to cultural diversity and the right to freedom of expression, fundamental human rights are both the universal expression of the values and ideals around which UNESCO is united, and a call to action to ensure these standards are a mainstay of its mission.

UNESCO anchors in human rights, inclusion and non-discrimination its cooperation with cities towards SDGs 5, 11 and 16, as well as the New Urban Agenda. It also contributes to achieving SDG target 4.7.


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