ENTEBBE, Uganda — A group of Canadian travel influencers and tourism executives arrived Wednesday to begin an extensive tour of Uganda’s premier wildlife destinations, including Bwindi Impenetrable National Park and Queen Elizabeth National Park.
The 10-day familiarization mission, which runs through April 18, is designed to showcase the country’s flagship attractions to the North American market. The 14-member delegation was received at Entebbe International Airport by Ambassador Allan Kajik, Uganda’s high commissioner to Canada, and officials from the Ministry of Tourism, Wildlife and Antiquities.
Kajik said the initiative aims to increase Uganda’s visibility by giving influencers and travel agents firsthand exposure to wildlife, culture and conservation efforts that resonate with Canadian travelers.
Uganda is a veritable gem, replete with opportunities for immersive tourism experiences, which are a favorite for Canadians, said Agnes Birungi, head of economic and commercial diplomacy at the high commission.
In addition to trekking for mountain gorillas in Bwindi and visiting the savannas of Queen Elizabeth National Park, the influencers will travel to the Source of the Nile in Jinja. The program also features business meetings intended to create bespoke itineraries for Canadian travelers.
The mission comes as Canadian tourist arrivals have grown 28% over the last two years, rising to nearly 9,700 in 2024. Tourism officials are leveraging this visit to help reach a target of 20,000 annual Canadian visitors by 2028.
Jimmy Kigozi, a commissioner at the tourism ministry, said Canadian travelers are a high-value demographic because they often prioritize extended stays and high-end experiences.
Margaret Kafeero, head of public diplomacy at the Ministry of Foreign Affairs, said she is confident the trip will catalyze growth and foster long-term partnerships between the two nations’ travel sectors.
