Elias Yazbeck, Carrefour Country Manager, presents the dummy cheque to Moses Amone, Head of Marketing at the Kyambogo Ultra Challenge Run at the retail chain offices at Oasis Mall.
Carrefour, operated by Majid Al Futtaim in Uganda, has announced a UGX 7 million sponsorship of the Kyambogo Ultra Challenge Run, scheduled for May 4th, starting at the Kyambogo University Cricket Oval. This sponsorship aligns with Carrefour’s commitment to promoting health and well-being in the communities it serves.
The Kyambogo Ultra Challenge Run, held annually since 2010, is the first ultra-challenge marathon organized in Uganda. It serves as a fitness test for runners from different running clubs across Kampala city and beyond, aiming to participate in continental marathons.
“We are dedicated to making a positive impact in the communities we operate in, and the sponsorship of the Kyambogo Ultra Challenge Run reflects this,” said Christophe Orcet, Regional Director – East Africa at Majid Al Futtaim Retail. “We remain committed to collaborating with our partners to support initiatives that promote health and well-being, while leveraging the power of sport to bring people together.”
Julius Nkuraija, CEO of Kyambogo Ultra Challenge Run, welcomed Carrefour onboard as a partner in this year’s edition of the run. “We are delighted to have Carrefour on board as a sponsor for the 14th Kyambogo Ultra Challenge Run. Their generous support will play a crucial role in ensuring the success of the event and further promoting health and fitness awareness in Uganda.”
Nkuraija also mentioned that the run will eventually embrace an environmental protection cause after it gathers momentum and continues to grow to the required standards.
The sponsorship of the run is an extension of Carrefour’s community engagement efforts, including the “Round Up Your Bill” initiative, which has collected over UGX 290 million since its launch in 2021, supporting various projects at local organizations such as Peculiar Childcare Support, Kireka Home for Disabled Children, Mulago School for The Deaf, Kiswa Primary School, Ntinda School for the Deaf, and The Noah’s Ark Village.