KAMPALA — CFAO Mobility Uganda has announced a promotional campaign offering one year of free fuel and one year of comprehensive insurance to customers who purchase any brand-new Suzuki vehicle, as the distributor moves to lower the cost of new vehicle ownership in a market dominated by used imports.
The limited-time campaign, dubbed “The Upgrade You Deserve,” runs while stocks last and comes in addition to the company’s standard two years of complimentary servicing and a three-year manufacturer warranty on every new Suzuki purchased. It was unveiled in Kampala alongside the launch of the Suzuki ACROSS Hybrid, the newest model in the distributor’s range.
“Many motorists believe that owning a brand-new vehicle is out of reach,” said Isaac Tegule, Marketing Manager at CFAO Mobility Uganda. “With ‘The Upgrade You Deserve’ campaign, we are proving that upgrading to a zero-mileage Suzuki is not only attainable but financially smarter. We are giving drivers absolute peace of mind and predictability by covering their fuel, insurance, and servicing costs.”
The offer applies across the full Suzuki range, priced from $14,500 for the Super Carry and $16,500 for the S-Presso and Eeco Van, through the Ertiga at $24,000, the XL6 at $27,000, the Fronx at $27,500 and the Jimny 5-Door at $33,000, up to the ACROSS Hybrid at $35,000 and the Grand Vitara Hybrid at $41,500.
The company says the spread caters to different categories of buyers: the S-Presso and Fronx for young professionals entering new vehicle ownership, the Ertiga, XL6 and hybrid SUVs for families prioritising space and fuel efficiency, and the Super Carry and Eeco Van for traders and delivery-based businesses.
The campaign lands at a time of volatile pump prices and pressure on household budgets, and reflects a broader shift in Uganda’s vehicle market, where distributors are increasingly competing on long-term ownership costs rather than the purchase price alone. Most Ugandan motorists opt for pre-owned imports because of their lower upfront cost, but CFAO argues these often carry hidden liabilities — unpredictable repair bills, poor fuel efficiency and no warranty protection — that expose buyers to high costs after purchase.
The flagship ACROSS Hybrid headlining the launch is a compact SUV powered by a 1.5-litre petrol engine paired with a 12-volt mild-hybrid system, producing 76 kilowatts and 137 newton-metres of torque through a five-speed manual or six-speed automatic gearbox. Suzuki claims fuel consumption of 5.3 litres per 100 kilometres, giving a range of up to 900 kilometres on the 45-litre tank. The vehicle is built in India, where it sells as the Maruti Victoris, with Uganda among the first of more than 100 export markets.
A recent independent road test around Kampala found the SUV’s 210-millimetre ground clearance well suited to the city’s uneven roads, though it noted the front-wheel-drive compact is a practical urban vehicle rather than an off-roader and advised caution when driving through flooded sections because of its underbody hybrid components.
Standard equipment includes a 10.25-inch digital instrument cluster, a 10.1-inch touchscreen with wireless Apple CarPlay and Android Auto, six airbags, electronic stability control, adaptive cruise control, lane-keep assist and autonomous emergency braking, with the premium GLX trim adding a 360-degree camera, head-up display, ventilated front seats and a panoramic sunroof.
“Today’s consumers are making smarter, more calculated decisions. They are looking beyond the initial purchase price and factoring in long-term maintenance, servicing, and fuel economy,” said Dan Engola, Suzuki Sales Manager at CFAO Mobility Uganda.
To widen access, the distributor is offering three purchase routes: full upfront payment, asset financing through partner banks, and a trade-in arrangement under which motorists can have their current vehicle valued and credited as a down payment on a new Suzuki.
CFAO Mobility, part of the group ultimately owned by Japan’s Toyota Tsusho, operates its Suzuki showrooms at Plot 1A and 1B, First Street, in the Kampala Industrial Area, where test drives are available.
