KAMPALA —Revered as the Pearl of Africa by the great Sir. Winston Churchil, Uganda’s astonishing beauty keeps giving… and CNN, the world’s biggest and highly ranked news network agrees with Mr. Churchil.
In CNN’s travel article published on January 1, 2023, Uganda was listed as one of the best tourism destinations in the world that CNN recommended for its audience to explore in 2023.
“There’s considerable change brewing in Uganda’s travel offerings at the moment with the East African country looking beyond the traditional staples of safari and wildlife spotting to appeal to both regional and international visitors.
Keen to revitalize post-Covid tourism in all corners of the country, not just the big-ticket businesses offering wealthy visitors a glimpse of the Big Five beasts or mountain gorillas, it’s turned to marketing its other attributes.
And why not? From the expansive shores of Lake Victoria to the snowy Rwenzori Mountains, Uganda is a beautiful wilderness playground, with opportunities for adventure including treks through the Bwindi Impenetrable Forest or up to the craters of the Virunga volcano chain or whitewater rafting along the Victoria Nile.
There’s also an emphasis on connecting visitors with Ugandan communities — promising tastes of Ugandan food, music and culture. Last year saw the launch of the Uganda Cycling Trail, a 1,600-kilometer mainly unpaved 22-stage route designed to appeal to all levels of cyclist from hardcore solo bikepackers to fully-guided easy riders.” CNN Travel’s excerpt about destination Uganda read.
CNN’s recommendation is a big endorsement for “#ExploreUganda – The Pearl of Africa” which is the country’s new branding strategy for [Uganda’s] tourism marketing and advertising across the markets at national, regional and international level.