KAMPALA, UGANDA — Coca-Cola Beverages Uganda (CCBU) served as the official hydration partner for Uganda Athletics’ “100 Years of Excellence and Dedication to Sports” celebration, held June 7, 2025, at Mandela National Stadium in Namboole. The partnership ensured athletes, officials, and attendees remained refreshed during the historic event commemorating a century of organized athletics in Uganda.
The centenary celebration was a powerful reflection of national identity, unity, and sporting achievement. CCBU’s role as the official hydration partner highlighted a strategic alignment between two institutions dedicated to creating shared value within the community. Uganda Athletics, as the governing body for track and field sports in the country, has consistently played a central role in shaping Uganda’s athletic identity, symbolizing discipline, resilience, and global competitiveness.
“As the official hydration partner, we were incredibly proud to support this historic milestone that honored a century of sporting excellence in Uganda,” said Kirunda Magoola, Public Affairs, Communication and Sustainability Director at CCBU. “Our partnership was a demonstration to our ongoing commitment to creating lasting positive impact and contributing to a better shared future.”
CCBU provided Rwenzori Mineral Water as the exclusive water brand for the celebration, ensuring consistent hydration throughout the event. This designation cemented the company’s presence at one of the most significant sporting milestones in the country’s history.
The event featured a variety of activities, including a 10-kilometer Fun Run, the prestigious John Akii Bua Memorial Invitational, a 2,000-meter Steeplechase, and a 4×100-meter Corporate Relay. Ceremonial elements, such as band processions led by the Uganda Police and Uganda Prisons Services, further enhanced the patriotic and celebratory atmosphere.
Beatrice Ayikoru, Secretary General for Uganda Athletics, acknowledged CCBU’s broader impact. “Coca-Cola Beverages Uganda’s role as the official hydration partner in this historic occasion signaled their commitment to business growth, as well as to the cultural and social fabric of the nation,” Ayikoru said. “This was a partnership rooted in shared values and mutual respect.”
Over the years, CCBU has consistently supported sporting programs across Uganda. Its involvement in the centenary celebration continued a legacy of purpose-driven partnerships that extend beyond commercial interests to deliver meaningful value. Ultimately, the centenary celebration was a launchpad for the next century of excellence, and through its role as the official hydration partner, CCBU demonstrated its continued readiness to champion Uganda’s progress in sports.
