On Tuesday 10 February, the Federation of Uganda Football Associations launched the FUFA Women Super League Commercial Strategy at the Imperial Royale Hotel in Kampala.
FUFA president Eng Moses Magogo said this is aimed at professionalisation of women’s football, citing commercial growth, infrastructure development and deliberate investment in the girl child as key drivers of progress.
Doreen Nabwire, Lead Women’s Football – Africa re-echoled similar sentiments saying the launch of the FUFA Women’s Super League Commercial Strategy marks a significant milestone in the professionalization of the league.
“It aims to build a strong and recognizable brand, attract lucrative partnerships, and ensure long-term financial sustainability while strengthening women’s competitions in Uganda.” she said.
The Commercial Strategy is one of the new initiatives under the 13 FIFA Women’s Football Development Programmes, designed to support Member Associations in advancing the women’s game globally.
FUFA was selected by FIFA, alongside Romania, to pilot this groundbreaking programme, a true game changer that will create opportunities to monetize commercial rights and establish financially sustainable structures for women’s football.
Over the past few years, FUFA has demonstrated strong commitment and leadership in the region in developing the women’s game.
The federation has maximized available development programmes, including the Women’s Football Campaign aimed at increasing participation and expanding the number of girls playing football; the League Development Programme, which has strengthened the structure of women’s competitions; the Club Licensing system, designed to raise standards across women’s leagues and clubs; and the Coach Education Scholarship.
Nabwire stated, “FIFA remains committed to supporting FUFA in the implementation of these programmes as part of the continued efforts to grow and strengthen the women’s game at the local level.”
