MultiChoice launches Maisha Magic Movies for DStv clients

L—R Colin Asiimwe, the Head of Marketing, Joan Semanda Kizza, the PR and Communications Manager at MultiChoice Uganda and popular movie producer and director Richard Mulindwa (PHOTO /Courtesy)

The MultiChoice Group has launched a new, exciting channel offering: Maisha Magic Movies.

The channel launched Monday 26 July 2021 and its available on DStv’s Premium, Compact Plus and Compact packages.

Maisha Magic Movies is a general entertainment movie channel that caters for the Tanzanian, Kenyan and Ugandan Market—showcasing authentic local movies with narratives that excite and resonate with the audience.

The unique offering will be available in all key markets across the African continent.

In anticipation of the new strategic offer that addresses viewer demand, Barbara Kambogi, Channel Head Maisha Magic Movies, at MultiChoice said, “We continuously study audience behavior and tailor-make our offering to match the needs of the market at hand hence the launch of Maisha Magic Movies”.

The channel has been positioned as a game changer within the target market as well as in an industry where the creation of local movies has proven to be in deficit.

Viewers can look forward to some exciting homegrown titles in the following genres: action, thriller and drama that they can be equally proud of and call their own.

“We are working alongside local producers in Kenya, Tanzania and Uganda and continuously grooming and mentoring the teams to produce world class content that resonates with the cultural nuances of the market thus making the content not only exciting but relatable to the viewer” said Kambogi.

Joan Semanda Kizza, the PR and Communications Manager at MultiChoice Uganda expressed her excitement about spearheading the hyper local movie channel as well as the investments that have been injected by MultiChoice which are set to ensure for growth and accessibility of premium and local movie content across the globe.

“This channel launch which follows the launch of Pearl Magic Prime in Februrary further drives the MultiChoice Group agenda of delivering great local content to our customer base”.

“We will continuously study audience taste and where warranted, adjust the content to ensure that we remain relevant and topical throughout the life cycle of the movie channel,” said the Colin Asiimwe, the Head of Marketing at MultiChoice Uganda.

DStv customers are encouraged to stay connected and set their reminders as to not miss the the best in East African movies produced by renowned content curators, notably:

– Lovis Marcel Asimwe who started his career in 2008 and equally known for his astounding productions entitled: A reason to die (2012), Kiraurau (2015), Nambachi (2016), Mwisho wa hukumu (2020) and the reviting Kutu (2021) which aired on Tanzania’s most loved local story teller- Maisha Magic Bongo.

– Mulwinda Richard, award winning and most nominated Director and Producer for Uganda movie category. Richard started his career in 2006 and launched his biggest career break in 2011 through his movie With Cindy and later in 2016 through his movie entitled Freedom Movie that scooped numerous awards both locally and internationally.

– Kang’ethe Mungai; Film Producer, Director and Script Writer from Kenya. His notable films include the multi award winning World Tofauti that featured Avril (Judith Nyambura), one of Kenya’s top singer, songwriter and actress as well as prolific award-winning actor Innocent Njuguna.

Who can forget the reviting action based Uradi (2021), which featured Kenya’s top actors such as Robert Agengo, Peter Kawa, Bilal Mwaura and Shiks Kapyenga.

94 Terror
Damu Moja
Freedom Movie
Mume Mzee
The Torture
Worlds Tofauti

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