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MultiChoice’s marketing boss Colin Asiimwe crosses to Wave Mobile Money

Wave Mobile Money

Collin Asiimwe cast his advertising roots in advertising at Scanad Uganda- the WPP ScanGroup’s Uganda unit where he was an Account Director between November 2011 and November 2012. He now joins Wave Mobile Money as marketing lead (PHOTO/Courtesy)

KAMPALA – Mr. Colin Asiimwe who has been MultiChoice Uganda’s Head of Marketing is crossing to Wave Mobile Money Uganda, according to reports.

Asiimwe, who joins digital money firm, with vast experience from different brands across the continent in operational and management positions will be unveiled at Wave Mobile Money Uganda as marketing team leader and that he will be in charge of “market transformation, above the line marketing, digital communications, corporate affairs and below the Line marketing.”

Wave Mobile Money Uganda is a new fintech firm that only opened shop in Uganda about five months ago. Pursuant to Section 9 of the National Payment Systems (NPS) Act, 2020, the Bank of Uganda, in October 2021, announced the issuance of an operating licence to Wave Mobile Money, a francophone fintech with an estimated valuation of well over, USD1.7 billion.

The operating license allows Wave Mobile Money to key among others carry out digital money services- cash deposits, withdrawal, and peer-to-peer and business payments.

The fintech, which is headed in Uganda by Nicholas Kamanzi, bills itself as being similar to PayPal in terms of offering easy money transfer between peers, but it works with mobile money accounts instead of bank accounts.

Asiimwe also boasts of some experience in the Telecom business in Uganda, Rwanda, Tanzania, Burundi, and Cameroon, having delivered work ranging from launching a telecom in three countries to leading the delivery of mobile-based lending and saving solution strategy that was adopted across multiple countries.

Before joining Multichoice, Asiimwe, worked in public relations in companies including Creative at VMLY&R, an integrated marketing agency in Kenya where he was the Head of Strategy and Planning.

He also worked at the Metropolitan Republic, first as Head of Strategy and then later as Head of Strategy and Digital.

While at Multichoice, he also worked with Uganda Communications Commission on its Content Development Support Programme (CDSP)

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