KAMPALA, Uganda – Nile Breweries Limited (NBL) has officially relaunched Chairman’s Extra Strong Beer (ESB) in Uganda, responding to high consumer demand for a strong, refined beer that embodies leadership, ambition, and success.
The reintroduced Chairman’s ESB boasts a new premium look, with a sophisticated 330ml bottle and sleek label design. The beer offers a distinctive and premium experience, setting a new standard in Uganda’s beer market.
With a 7% ABV, Chairman’s ESB is crafted for those who have dared to achieve their dreams. The beer boasts a perfect balance of high-quality barley malt and maize, delivering a full-bodied feel and taste that sets it apart from other beers.
Adu Rando, Managing Director of Nile Breweries, highlighted the decision to bring back Chairman’s ESB due to overwhelming demand from consumers. “Chairman’s ESB is a beer that resonates with Ugandans who take charge of their lives,” Rando said.
Rando added that recent market research showed a high demand for a strong, yet smooth-tasting and aspirational beer. “Launching Chairman’s ESB back into the market became an obvious move. This brand represents power, dependability, and success,” Rando noted.
The exclusive launch event, held at Onomo Hotel in Nakasero, brought together industry stakeholders, media, and beer enthusiasts for an interactive tasting session.
Eric Malinga, Brand Manager for Chairman’s ESB, highlighted the beer’s unique characteristics. “Chairman’s ESB is more than just another strong beer – it’s a statement. We have crafted it with the finest ingredients to ensure a rich, full-bodied taste that is bold yet smooth.”
Chairman’s ESB is now available in outlets across the Kampala region. Nile Breweries is confident that this strong yet refined beer will become the preferred choice for ambitious individuals looking for a premium drinking experience.
