KAMPALA, Uganda — Nile Special, MultiChoice Uganda and MTN MoMo have partnered to launch a nationwide fan campaign aimed at boosting support for the Uganda Cranes ahead of the Africa Cup of Nations tournament in Morocco.
The initiative, officially announced at the Nile Breweries Head Offices in Luzira, is built around generating national pride and support for the team’s eighth appearance at AFCON.
The campaign features a limited-edition “One Nation, One team, One Beer” jersey from Nile Special, which fans can win by participating in the “Penalty for Pride” challenge after purchasing a four-pack or bucket of the beer.
“This jersey is more than match day fashion; it is a national statement,” said Eric Malinga, brand manager for Nile Special, emphasizing that it was designed to carry the identities and pride of Ugandans everywhere.
MultiChoice Uganda, through its SuperSport platform, will provide premium broadcasts of the tournament and organize nationwide watch parties in collaboration with Nile Special.
“AFCON is more than a tournament; it is a cultural moment that brings Ugandans together,” said Colin Asiimwe, head of marketing for MultiChoice Uganda.
To ensure easy participation, MTN MoMo is powering digital payments at all viewing events. John Paul Okwi, manager of sponsorships and events for MTN, said the service will provide convenience and security for transactions, allowing fans to “focus on what matters, cheering for the Cranes.”
MultiChoice also announced special decoder prices—25,000 UGX for DStv and 19,000 UGX for GOtv—for new customers looking to watch the Cranes and other tournament action at home.
