Change is real! Many people doubted the migrating of Television programs from analogue to digital, even after appreciating the spin-offs that were to follow; crystal clear pictures, better sound, and others. Today, most of the church collections are analogue! Let’s not forget that the churches have been one of the most affected sectors, due to the continued lockdown, which has kept away the believers, particularly those that were donating and fending for the church survival.
Whereas some churches have over time been desirous of using Digital means to collect offertory, tithes, and other donations, there have been few solutions to support them. Digital payments entail; contact and contactless Cards, Mobile Money, Bank auto standing order transfers, QR codes, mobile apps among others. These are all simple, user-friendly, and affordable options.
Before Covid 19, Cash and cheques were most preferred for church fundraisings. Today, planned fundraisings should have online donation options. True, some members find it rigorous to sign cheques or make standing order transfers into a church’s bank account. Since most members have mobile money, we can make life easier for them by encouraging mobile money or wallet-led collections, with a payment portal that could be shared via WhatsApp, SMS, email, or embedded in the church’s website or social media page, or the notice board.
One-time or bullet donations are okay in churches. But digitally-driven repetitive giving is better for any church. Reliable monthly donations are the backbone of a church’s income. On the other hand, an online donations portal makes monthly giving simple for the congregation and easy for the church. This application eliminates paperwork and automatically registers all the donors’ data. Digitizing Offertory and Tithes for churches is the way to go.
To achieve the benefit of accessibility, Churches needed a digital payment solution that has online and offline capabilities. It should cut across all the payment channels, namely, mobile money wallets, card payments, and bank transfers. All these options certainly drive the convenience of access.
Before COVID-19, the online offering was just a good option; now it is getting real. The Covid-19 SOPs render cash usage a risk. Contact-free donation options eliminate virus transmission concerns that go along with cash and check to donate. The most recent researches confirm that there will be the adoption of these new behaviors. Few churches should be willing to receive cash. There’s no need for getting “change” from the church basket. The online offerings system is a necessity for the church, as well as the donors.
Churches should aim at faster processing. Did you know that most online transactions process within seconds? For Generation Z users, this is mesmerizing. This is a generation, born after the mid-1990s, grew up with smartphones in hand. They’re accustomed to fast online transactions and quick decisions. Many churches overlook this younger generation’s desire to give. And yes, the majority of members now and the future, are teens right now. To make online options amenable to uptake, the app could be integrated with e-commerce solutions.
The online portal can be personalized for the church. Many donors come with a particular cause that God has laid on their hearts. It might be the desire to pay tithe, or towards the church building project. At the same time, other donors feel called to give to the general needs of the church without earmarking for a specific purpose.
If there is one thing that church administrators spend their time on, it’s one little task: donation collections with baskets, processing, and reporting. Which event did the donations come from, and who gave it? Have the donations been recorded, processed, locked away in the safe, and finally taken to the bank? Has the donor been thanked? Mmmh! Some baskets or even the collections disappear. All these can be sorted by online digital processes.
Several solutions have been developed by banks and fintechs to address this need for the different demographics or kinds of people in a typical church. Some individuals do not use smartphones but still want to give digitally, while others love to use smartphones. USSD transactions is another option. Online collections handle transactions anywhere in the world and do support a 360 degree understanding of the donors’ behaviors, their preferred channels, and what they are giving for.
The writer, Michael Jjingo is the General Manager of Commercial Banking at Centenary Bank.