Business

Sprite rebrands to colourless bottle

CCBA General Manager Melkam Abebe (PHOTO /Courtesy)

KAMPALA — Coca-Cola has unveiled a new look of its sparkling soft drink Sprite.

The lemon-lime flavored Sprite will now be packaged in a clear PET (polyethylene terephthalate) plastic bottle, marking a historic shift from the green-colored plastic bottle which has been its identity since 1960 when it was first launched.

This shift from the iconic green bottle means more Sprite bottles can be collected, recycled and reused to make new items, in line with Coca-Cola’s World Without Waste vision, which targets to collect and recycle the equivalent of every bottle or can it sells by 2030, as well as use 50% recycled content in all its packaging.

Melkamu Abebe, the General Manager at Coca-Cola Beverages Africa in Uganda said their clients in Uganda will now enjoy the refreshing taste of their favourite sparkling lemon-lime drink knowing their bottle can be easily recycled and made into new items.

“The shift from the green bottle to clear PET is a significant step in driving our sustainability agenda which is a key element of our business. We know that our vision for a World Without Waste is ambitious and can be challenging but together with our partners, we are committed to the course. This move also allows us to work with partners in the recycling industry and with waste collectors and aggregators to achieve more value for our recyclable plastics,” explained Melkamu during the launch in Wednesday morning.

Clear PET can be recycled and re-used to make a wider range of new products, such as pillow and duvet inners, as well as new bottles, making it more valuable than green PET, which has limited uses.

Uganda joins a growing long list of countries on African Market where Coca-Cola has introduced the Sprite clear PET, after, Kenya, South Africa, Nigeria and Ethiopia.

In a separate statement,
Coca-Cola East and Central Africa Franchise (ECAF) Vice President, Debra Mallowah said clear PET plastic contributes to economic empowerment as it will contribute to enhanced income for waste reclaimers in Uganda who depend on collecting and selling packaging waste for a living.

“The World Without Waste” strategy represents The Coca-Cola Company’s commitment to doing business sustainably which includes addressing the packaging waste challenge, ” Mallowah explained.

With presence in over 200 countries, including Uganda, Coca-Cola Sprite’s new transparent look features a clear see-through bottle, refreshed icon of the brand’s bold Sprite ‘spark’ with a distinct label and bright green cover.

The new look Sprite will be available in all retail outlets and Coca-Cola distributors across the country starting June this year as the company clears out the green packaging from the shelves and the trade to ensure complete transition into the clear bottles.

Since Sprite was launched in 1960, it has been synonymous with its iconic green bottle and this marks a major milestone in its growth and sustainability in various markets.

With the clear PET plastic, Sprite bottles have a higher chance of being collected, recycled and reused, thus creating a circular solution for plastic.

The new clear/transparent Sprite PET bottle is 100% recyclable, and therefore increases the value of the plastic in the after-use market and its ability to remain in the circular economy to be re-used for different purposes.

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