Sports

UBC to broadcast World Cup games

Portugal's Cristiano Ronaldo eyes the ball during the World Cup 2022 playoff soccer match between Portugal and North Macedonia, at the Dragao stadium in Porto..(AP Photo/Luis Vieira)

Portugal’s Cristiano Ronaldo eyes the ball during the World Cup 2022 playoff soccer match between Portugal and North Macedonia, at the Dragao stadium in Porto..(AP Photo/Luis Vieira)

Public broadcaster, UBC, has announced they successfully acquired the broadcasting rights for the FIFA World Cup Qatar 2022 kicking off later this month.

The 2022 FIFA World Cup, Qatar will be held from November 20th to December 18th, 2022.

In a statement, UBC management says they have acquired the Free-To-Air Rights (FTA) and the games will air on UBC and Star TV and all its 11 radio stations across the country.

“As a football loving Nation, The Government of Uganda has always supported the Public Broadcaster to ensure that the citizens are part of the Global community in sports, entertainment, trade as well as science and innovation. Lets us enjoy the games as part of our festive season and leverage on it to grow our business through sponsorship, promotion and advertising,” reads the statement in part.

The 2022 FIFA World Cup Qatar was moved from the traditional World Cup Finals June calendar to November-December due to Qatar’s intense summer heat.

According to the World Football Governing Body, FIFA, The Qatar World Cup Audience is projected at 5 Billion, up from the 3.8 Billion viewers in 2018.

The FIFA World Cup tournament is organized once in four years providing great opportunities for football fans across the globe and excellent product merchandising, promotion and advertising.

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