UTB sacks singer Eddy Kenzo from Uganda tourism ambassador role

Singer Eddie Kenzo has been dropped as Uganda Tourism Ambassador (PHOTO/Courtesy).

KAMPALA — The Uganda Tourism Board (UTB) has today officially parted ways with the BET award winning artiste Edirisa Musuuza widely known by his stage name ‘Eddy Kenzo’.

In the reshuffle during a presser held in Kampala, the UTB unveiled world sprint star Joshua Cheptegei as the new brand ambassador citing competence and prominence as the pivotal factors accompanying the new role.

Some sources say Eddie Kenzo had underperformed in his months long tenure as the country kept on being hit with crises that required good public relations. The cancellation of the MTV Mama Awards for instance did not go well with the UTB as they expected Kenzo to take on the NUP bloggers who had launched a virtual boycott of the event till they overwhelmed its organizers and they tapped out.

Museveni is said to have gone furious when the Mama Africa awards were called off without a convincing explanation. He attributed blame to the tourism brand ambassador whom he had expected to fight for the event to stay by promoting good PR about the country.

Our efforts to reach Eddy Kenzo turned futile as he switched off all his known phone numbers.

Meanwhile, UTB Chief Executive Officer Lilly Ajarova said : “Our annual visitor arrivals had been projected to grow to 1.6 million in 2020 but this was greatly affected by the pandemic, there are mixed signals about the tourism industry recovery in this year”.

Cheptegei said he is happy to be selected and an ambassador for the Uganda Tourism Board. “I am deeply grateful to the Uganda Tourism Board for having chosen me this responsibility to be my country’s Ambassador. I look forward to sharing my story to the rest of the world, in the same breath I wish to call upon every Ugandan especially those in the diaspora to make a point to visit and discover more about this country,” Cheptegei said.

The athlete will now consequently use his images, photos, and videos in promoting Uganda’s tourism.

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