Thursday, May 22, 2025
UG Standard - Latest News
  • Home
  • News
    • DIPLOMACY
    • COURT
    • AFRICA
    • BOOK REVIEW
    • INTERVIEW:
    • National
    • Parliament
    • World
    • Regional
  • Business
    • AGRIBUSINESS
    • OIL & GAS
    • REAL ESTATE
    • TECH
    • INNOVATIONS
    • TELCOM
  • OpED
  • EDUCATION
  • INVESTIGATION
    • NATIONAL ARCHIVE
    • SPECIAL REPORT
    • ANALYSIS
  • FEATURES
    • SOCIETY
    • Community
    • Pictorial
    • PROFILES
    • Lifestyle
    • Health
    • ENVIRONMENT
  • Tours & Travel
    • Hotel & Hospitality
  • Sports
  • About Us
  • Login
UG Standard - Latest News
Your browser does not support the video tag.
ADVERTISEMENT

Apple Wallet Entry Signals Egypt’s Move Toward Digital Finance

How is Apple Wallet impacting Egypt's payment industry? This piece analyzes the initial adoption of digital wallets alongside the continued prevalence of cash and the rise of local FinTech solutions

by UG STANDARD EDITOR | UG STANDARD EDITORIAL
22/04/2025
in AFRICA, Business, News, TECH
Reading Time: 6 mins read
A A
0
Share on FacebookShare on Twitter
Egypt's payment landscape sees a digital push with the arrival of Apple Wallet, yet cash remains dominant. Explore the slow but steady shift in consumer behavior and FinTech growth
Egypt’s payment landscape sees a digital push with the arrival of Apple Wallet, yet cash remains dominant. Explore the slow but steady shift in consumer behavior and FinTech growth

For regular visitors to Egypt, Old Cairo rarely changes. Home to the bank’s headquarters for decades, the constant background noise of traffic, the hustle and bustle of trade, narrow streets steeped in history and culture, are in stark contrast to the modern, rapidly developing and evolving city of New Cairo where businesses like Visa have set up their head offices.

In many ways, the local payments industry represents a similar mix of traditional transactions with rapid change underway, especially in card issuing and merchant acquiring.

Related posts

Qualcomm unveils its Make in Africa 2025 cohort, featuring 10 African deep tech startups focused on AI, 5G, and IoT.

Qualcomm Unveils Africa Tech Cohort For 2025

20/05/2025
159
EcoPay, a Zambian FinTech startup, is transforming access to clean cooking with a mobile payment platform, aiming to reduce charcoal dependence and promote eco-friendly alternatives.

EcoPay Champions Clean Cooking Through FinTech Innovation in Zambia

20/05/2025
155
Uganda Airlines CEO, Jenifer Bamuturaki, proudly flags off the maiden flight to Lusaka and Harare, marking a major milestone in the airline's expansion journey

Uganda Airlines launches direct flights to London Gatwick

18/05/2025
241
Stanbic Bank’s Manager for Home loans with Universal’s Chief Executive Zoeb Yeolawala

Stanbic Bank Uganda Offers Preapproved Mortgages Up to 500M

17/05/2025
198

This article aims to give the reader a flavour of the vibrancy of the local payments industry and of Egypt’s capital, home to over 10m people making it the 3rd most populous city in Africa or 23m when adding in Giza and taking the broad metropolitan area – combined making it the largest city area in Africa and 5th globally, whilst Egypt has 118m people making it the 3rd largest country by population in Africa after Nigeria and Ethiopia.

Old Cairo: A UNESCO World Heritage area offering a glimpse into history encapsulates Egypt’s rich heritage, with remnants of ancient civilisations, such as the Coptic Christian enclave and archaeological sites dating back to Roman times and early Islamic architecture.   Opening on 3 July 2025, the Grand Egyptian Museum will be the world’s largest archaeological museum.

New Cairo: established in 2000 and about a 30-to-40-minute drive from Old Cairo if traffic is flowing (or 90 minutes during rush hour) feels more like Dubai and a complete contrast representing modern development and urban planning to alleviate congestion in central Cairo.  Here it feels dust free with wide boulevards, open green spaces, lots of glass-fronted buildings and commercial centres.

Payment Industry Trends in Egypt

The payments landscape in Egypt is undergoing significant transformation, influenced by both technological advancements and changing consumer behaviour.

Digital adoption is on the government’s agenda, especially when it comes to SMEs (small medium enterprises) which have seen a fast-growing fintech scene. On the agenda are efforts to target the underbanked and drive mobile digital first propositions, which accelerated after the pandemic.  Alongside this has been a notable increase in card issuance owing to the growing acceptance of digital payments. Banks are launching within the market digital payment products such as contactless cards and mobile wallets.

Even more recently, in late 2024, saw Apple Wallet enter the market and with the three largest bank issuers launched tokenisation. This has been hugely popular, and take-up has been high. So much so that the remainder of the banks are lining up to also tokenise.

On the acquiring front, there has been a spate of M&A activity to consolidate and drive efficiency, so the focus continues to be price driven around rates and merchant retention efforts from value-added services.  But new payment methods like QR codes and InstaPay have taken off.

Despite this market push, Egypt’s 34 banks have been issuing cards for decades and there is around 25,000 ATMs. Most of the issued cards are debit or prepaid in nature. The high inflation caused by crises like Ukraine has led to low usage of credit cards. As a foreigner visiting, it is surprisingly a country where you feel you need cash.  I haven’t been to an ATM to withdraw cash for I can’t remember how long, and whilst I sought to resist going to see if I could survive digitally as I have easily done in Ethiopia, Kenya, Tanzania etc, the challenge to find a restaurant that would take a card almost beat me.  Egypt is surprisingly still very heavily cash driven.

Change is taking place though. According to Mastercard’s New Payment Index 2022, 67% of Egyptians increased their use of digital payment methods during the COVID-19 pandemic.

On my visit to market, I got to spend time with leading payments company EBE (Egyptian Bureau for Engineering) which has played a key role in over 40 years to help with card production and personalisation, accounting for circa 95% of the cards in circulation, they have also deployed many of the POS terminals and ATMs in market.  Talking with their team, younger consumers now prefer mobile wallets and contactless payments as safer and more convenient alternatives.

Initiatives like the national domestic payment scheme, Meeza, support this shift offering prepaid cards to enable users to engage in cashless transactions while still providing access to cash withdrawals when needed.

Digital payment platforms are emerging as key players in this transition, allowing consumers to settle bills and make purchases online.  Some of the more popular are:

  1. Fawry: I believe the largest and most popular digital payment platforms provide a wide range of services, including bill payments, mobile top-ups and online shopping. Customers access Fawry through its app or physical kiosks, making it versatile, and its extensive network ensures broad acceptance among merchants and service providers. MyFawry extends into an online platform to make both online and offline payments and is now widely accepted across different sectors, including utilities and government services.
  2. Easycash: allows users to conduct transactions and money transfers via a mobile app. It supports payments through QR codes or by entering a merchant’s phone number, facilitating everything from bill payments to online shopping. With a user-friendly interface and loyalty programmes that reward frequent users, its popularity is growing fast.
  3. Halan: is a digital wallet primarily used for transport and food delivery services, but it also supports various online purchases. Users make payments by scanning QR codes or entering merchant details, making it a convenient cashless transaction option.
  4. InstaPay: enables instant real-time payment transactions through a mobile app linked to users’ bank accounts or credit cards. Enabling secure payments for bills and online purchases, it enhances convenience by providing detailed transaction histories and expense tracking.
  5. Sympl: facilitates payments for utilities, online shopping and person-to-person transfers through its mobile payment platform. Users manage their finances through the app, which allows payments via QR codes or linked accounts.
  6. ALAHLI E-Wallet: provided by the National Bank of Egypt, allows smartphone users to perform transactions supporting payments at various merchants and facilitating P2P fund transfers between wallet users.
  7. Masary and Aman: are both notable digital payment platforms catering to a wide range of consumer needs with user-friendly interfaces designed to enable cashless transactions for utilities, government services and retail purchases.

The newest of these and probably the one with the fastest future growth potential is InstaPay, which also has a strong secure payment environment, using 128-bit encryption to protect data transmitted through its platform. The platform incorporates 3D Secure technology, which adds an additional layer of security during online transactions so that cardholders verify their identity through a one-time PIN or password and two-factor authentication (2FA), which adheres to the Payment Card Industry Data Security Standard (PCI DSS).

Will Egypt trail in the digitalisation wake of other African countries?

Possibly. Egypt has certainly had a huge boost being one of the first batch of African countries to regulate for a major X-Pay Wallet deployment, and with Apple Pay the deployment has gone exceedingly well.  But other African governments and Central Banks are pushing regulation that incentivises the digitalisation of cash, for example Libya, others are pushing a more aggressive digital issuance drive like Ethiopia, some have already implemented innovative National QR code schemes like Kenya and Tanzania and some, like Tanzania, are even offering tax incentives to encourage higher end NFC-enabled devices like smartphones and wearables to come into the market which, with a virtual card issuing push and tokenisation of this, will help countries leapfrog the resistance to cash.

From my recent visit and attempts to find ways to pay by card, Egypt possibly needs an additional stimulus to encourage certainly older people and SMEs to embrace digital payments.  However, Egypt is a huge market and therefore the opportunity is also large.  Once a tipping point is reached with digital payment adoption, usage will accelerate rapidly.

What is definitely at play is a wide range of options. This ubiquity will mean that banks need to orchestrate several different methods of payment for its customers.  With most banks having bought their core card management systems or payment switches over a decade ago there is a local need by the banks to protect these core (legacy) technologies. Whilst several options may exist, the most cost / time economic solution also maximising flexibility, agility and the reduction of operational risk when deploying new products is payment fabric.

Payment Fabric enables digital first mobile friendly payment experiences without replacing existing systems

Payment fabric provides a modern microservice approach to deploy new features without replacing existing investments.

This is where Stanchion’s Payment Fabric provides a critical advantage. Our modular and adaptive technology bridges the gap between legacy banking infrastructure and next-generation digital payment experiences. By enabling seamless integration across banking platforms, card networks and digital wallets, we empower financial institutions to innovate at speed, optimise costs and deliver the frictionless digital experiences that modern consumers expect.

To remain competitive, banks must invest in robust digital infrastructure, forge strategic partnerships and prioritise customer-centric solutions that match the convenience of digital payments. With a global footprint and deep Middle East and Africa market expertise, Stanchion is uniquely positioned to support this transition — helping banks build scalable, future-ready payment ecosystems that align with Egypt’s changing and dynamic economy.

Stanchion is ready to collaborate and shape the future of payments with Egyptian Banks and Fintechs.

Share this:

  • Share
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on X (Opens in new window) X
  • Click to share on Pinterest (Opens in new window) Pinterest
  • Click to share on Telegram (Opens in new window) Telegram
  • Click to share on WhatsApp (Opens in new window) WhatsApp

Like this:

Like Loading...

Related

Tags: AfricaApple Walletbankingcash dominanceconsumer behaviorcontactless paymentsdigital payment platformsDigital paymentse-commerceEgyptFawryFinTechInstaPayMeezaMiddle EastMobile Walletspayment industryTechnology

Related Posts

 Abbas urges U.S. to compel Israel to stop violations against Palestinians
News

 Abbas urges U.S. to compel Israel to stop violations against Palestinians

05/11/2022
0
236

Abbas urges U.S. to compel Israel to stop violations against Palestinians RAMALLAH, Nov. 4 (Xinhua) -- Palestinian President Mahmoud Abbas...

Read moreDetails
Equity ranked 4th strongest banking brand globally on brand strength, scoring 92.4 points out of 100

 Equity Bank Under Scrutiny for Alleged Role in UGX.3bn Fake Gold Scam

09/07/2024
530
Kabuleta and other opposition politicians have teamed up to put an end to Museveni's leadership

 Kabuleta, other opposition politicians team up to put an end to Museveni’s leadership

27/02/2024
389
President Museveni

 Museveni commends Ugandan scientists! 

21/07/2020
852
Load More

Popular Articles

  • Check out the top schools with pupils who scored 6 in 4 aggregates in the 2024 PLE results, as released by UNEB

    PLE 2024 Results: Top Schools with 6 in 4 Aggregates

    4299 shares
    Share 1720 Tweet 1075
  • NIRA unveils high-tech National ID, mass enrollment set to begin

    2574 shares
    Share 1030 Tweet 644
  • FULL LIST: Ministry of Education, NCDC publish self-study workbooks amid COVID-19 lockdown

    3318 shares
    Share 1346 Tweet 822
  • How to Check PLE Results 2024 on Phone, Online

    1776 shares
    Share 710 Tweet 444
  • PLE 2024 Results: UNEB Clarifies on Release Date

    1646 shares
    Share 658 Tweet 412
  • MPs clear govt to cancel 2020 academic year

    2795 shares
    Share 1149 Tweet 686
  • UNEB agrees to adjust examinations timetables to accommodate lost time

    2660 shares
    Share 1086 Tweet 656

Recent Articles

Mufti Returns from Russia

21/05/2025

Museveni splashes cash as he starts PDM tour Luwero

21/05/2025
Court in Kampala viewed crime scene videos in the Henry Katanga murder trial. Footage showed a nurse describing Molly Katanga's severe head wound and other injuries.

Katanga trial: Witness recounts hearing woman’s cries, struggle in bedroom

21/05/2025
UBL signs a 5-year deal to supply Uganda Waragi and other products to Ugandan diplomatic missions abroad, boosting exports and supporting the "Buy Uganda, Build Uganda" agenda.

UBL Signs 5-Year Deal to Supply Uganda Waragi to Foreign Missions

20/05/2025
Qualcomm unveils its Make in Africa 2025 cohort, featuring 10 African deep tech startups focused on AI, 5G, and IoT.

Qualcomm Unveils Africa Tech Cohort For 2025

20/05/2025
The accused person (standing) in court on Tuesday as they read for him the charges. Courtesy photo

Former Lira district Councilor remanded over charges of Conspiracy to defraud

20/05/2025
Amb. Milton Kambula, President Global Peace Foundation (GPF)

2026 Elections: Amb. Kambula urges Ugandans to Desistfrom Political, Tribal Divisions

20/05/2025

Recent CommentsRecent Comments

  • BIG STORY: US FDA Accepts Dei BioPharma’s Application For Ground Breaking Biological Diabetes And Weight Loss Drug – Press Uganda on BIG STORY: US FDA accepts Dei BioPharma’s application for ground breaking biological diabetes and weight loss drug
  • Week 6: 30 More Take Home Prizes In Shell Uganda Driver Promo – Press Uganda on Week 6: 30 More Take Home Prizes in Shell Uganda Driver Promo
  • Advocate Charged And Remanded Over Forgery – Press Uganda on Advocate charged and remanded over Forgery
  • Stanbic Bank Uganda Offers Preapproved Mortgages Up To 500M – Press Uganda on Stanbic Bank Uganda Offers Preapproved Mortgages Up to 500M
  • BroadPay Building Bridges To Financial Inclusion Through Local Payment Innovation – Press Uganda on BroadPay Building Bridges to Financial Inclusion Through Local Payment Innovation
UG Standard - Latest News

UG Standard, published via www.ugstandard.com isa publication of Sahel Media Solutions Ltd, a professional Digital/New Media company in Uganda info@ugstandard.com

Follow us on social media:

Latest News

  • Mufti Returns from Russia
  • Museveni splashes cash as he starts PDM tour Luwero
  • Katanga trial: Witness recounts hearing woman’s cries, struggle in bedroom
  • UBL Signs 5-Year Deal to Supply Uganda Waragi to Foreign Missions
  • Qualcomm Unveils Africa Tech Cohort For 2025
  • Former Lira district Councilor remanded over charges of Conspiracy to defraud

OpED

Inside South Africa’s Retail Shake-Up

Afrikaners for the U.S. as Refugees?

In Memoriam: Rajiv Ruparelia – A Legacy of Vision and Heart

ODEKE BAZEL: The village has voted, but what did it say?

Beyond the cane: The power of positive discipline

© 2024 Ugstandard - Latest News by Digital/New Media company.

Welcome Back!

Sign In with Facebook
OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • News
    • DIPLOMACY
    • COURT
    • AFRICA
    • BOOK REVIEW
    • INTERVIEW:
    • National
    • Parliament
    • World
    • Regional
  • Business
    • AGRIBUSINESS
    • OIL & GAS
    • REAL ESTATE
    • TECH
    • INNOVATIONS
    • TELCOM
  • OpED
  • EDUCATION
  • INVESTIGATION
    • NATIONAL ARCHIVE
    • SPECIAL REPORT
    • ANALYSIS
  • FEATURES
    • SOCIETY
    • Community
    • Pictorial
    • PROFILES
    • Lifestyle
    • Health
    • ENVIRONMENT
  • Tours & Travel
    • Hotel & Hospitality
  • Sports
  • About Us

© 2024 Ugstandard - Latest News by Digital/New Media company.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d