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Click to Pay: Frictionless Payments for the Digital Consumer

by UG STANDARD EDITOR | UG STANDARD EDITORIAL
14/09/2025
in OpED, TECH
Reading Time: 5 mins read
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Online commerce continues to boom, with more ways to pay online being added every year. BNPL, Stablecoins and Scan to Pay have all emerged in the last decade. Despite the variety of payment options, cards remain the preferred and trusted way to pay online. However, many online checkouts still rely on manual card entry, forcing customers to type out their 16-digit PAN, expiry date, and CVV just to complete a transaction. The result is that consumers then still have to rely on manual card entry and 3DS notifications, with higher cart abandonment, lower conversion and a payment experience that feels stuck in the past. You could say this is “so nineties” and that this has simply not evolved.

Click to Pay is changing that. Backed by global schemes like Visa and Mastercard and built on EMV® Secure Remote Commerce standards, Click to Pay brings the speed and simplicity of tap-to-pay to the online world. No typing out card numbers, no complicated passwords, just a click to complete the purchase securely.

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What Is Click to Pay?

Click to Pay is a universal checkout experience that enables consumers to pay online without entering card details every time. After a one-time registration (typically via their bank or during the first checkout) shoppers can simply verify themselves using an OTP or a Passkey on their device, select their saved card and complete the purchase instantly.

It’s designed to work across browsers, devices and participating merchants, providing a consistent and secure experience for returning customers and guests alike. No need to create an account on the merchant site and share contact details and shipping information; that’s all managed by the Click to Pay checkout option.

How It Works: Three Key Characteristics of Click to Pay

To understand how Click to Pay transforms the online checkout journey, it helps to look at its three core characteristics:

1. No Manual Card Entry at Checkout

Click to Pay removes the friction of entering card numbers, expiry dates and CVVs. Once enrolled, consumers can pay in just a few clicks, saving time and reducing input errors that often lead to failed transactions or cart abandonment.

2. Card Information Stored Securely by the Scheme

Rather than storing card credentials with each individual merchant, Click to Pay centralises this through the scheme, such as Visa’s Click to Pay server. There are two main ways a consumer’s card gets registered:

  • Issuer-provisioned registration, where the issuing bank securely provisions the card directly to the Click to Pay service.
  • Consumer-initiated registration, where cardholders register their cards via a merchant or issuer interface.

This centralised storage enables tokenisation, reduces merchant risk and gives consumers confidence that their data is protected.

3. Card Selection at Checkout

When shopping at a participating merchant, consumers are identified using their email or mobile number. They can then choose from their registered cards and complete the transaction with minimal input, typically using a one-time passcode or trusted device authentication such as Passkeys or on-device Biometrics. The process mirrors the speed and ease of in-store contactless payments while adding the inherent security of tokens in payment processing.

Why It Matters Now

Card networks are accelerating the adoption of Click to Pay. In Europe, Visa has already mandated support from issuers. By April 2026, banks in key Middle East markets will need to comply, with South African and Vietnam issuers following by October 2026.

For issuers, the mandate is not just about compliance, it’s strategic to protecting cardholders and offering increased variety to card holders. Click to Pay leverages network tokenisation, replacing static card numbers with dynamic digital tokens that offer a far higher level of security for Card Not Present (CNP) transactions. These tokens are validated in real time by the issuer, reducing fraud and boosting authorisation rates.

Visa reports that tokenised transactions saved $650 million in fraud in the 2023 to 2024 year. Moreover, token-based CNP transactions deliver a 3%+ lift in authorisation success, and in some cases an uplift of up to 4.6%, versus traditional card entry. This is where issuers need modern infrastructure to capture these benefits at scale; and that’s exactly what Stanchion’s Payment Fabric enables.

 

Stanchion’s Payment Fabric: Enabling Issuer Success

As issuers prepare for Click to Pay compliance and seek to maximise its benefits, Stanchion’s Payment Fabric provides the modern infrastructure to make it happen.

Payment Fabric is a modular, scheme-integrated platform designed to accelerate the roll-out of digital payment capabilities such as tokenisation, card provisioning and securing transactions, all delivered through flexible APIs and real-time services.

Here’s how it supports Click to Pay success:

§  Seamless Scheme Integration

Stanchion’s Payment Fabric connects directly with Visa, Mastercard and other networks, streamlining onboarding and ensuring that issuer systems are aligned with evolving EMV® SRC and tokenisation requirements.

§  Issuer-Centric Token Lifecycle Management

Manage token provisioning, activation, suspension, and reissuance in real-time. Payment Fabric gives issuers full control of the token life cycle, including support for customer-initiated consent and cardholder controls.

§  Faster Time to Market

Banks don’t need to build from scratch. Stanchion provides pre-integrated components that accelerate deployment, with minimal changes to core systems and maximum agility.

§  Scalable Across Markets

Whether you’re launching in a single region or preparing for a global roll-out, Payment Fabric supports multi-market configuration, localisation, and data residency compliance.

 

Click to Pay isn’t just a feature, it’s a shift in how consumers interact with payments online. For issuers, it’s an opportunity to deliver secure, intuitive checkout experiences while building deeper trust with cardholders.

With Stanchion’s Payment Fabric, issuers are equipped with everything they need to comply with scheme mandates, reduce fraud and deliver the seamless digital experiences customers now expect.

Let’s build the next generation of payments, one click at a time.

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