LUWERO, UGANDA – MTN Mobile Money Uganda Ltd. this week extended its 2025 “21 Days of Y’ello Care” initiative to Luwero District, marking the second significant phase of this year’s employee volunteerism campaign. Following its initial launch in Kampala, the program is now enhancing its grassroots impact with a focused drive on digital transformation within the agriculture and healthcare sectors.
The “Connecting at the Roots – Connecting Communities through Digital Tools” campaign, which runs from June 1 to June 21, aims to bridge the digital divide by delivering connectivity and digital literacy to underserved communities. This is achieved through targeted efforts in education, agribusiness development, and improved health support.
In Luwero, MTN Mobile Money Uganda Ltd., collaborating with partners such as MTN Uganda, Bayobab, Maendeleo Foundation, the Nnabagereka Development Foundation, AYO Uganda, Bega Kwa Bega, and Burn Radio, undertook a series of impactful community activities. These included the renovation of facilities at St. Mary’s Health Centre in Kasaala and the launch of a new digital agribusiness initiative at St. Andrew Kaggwa Secondary School.
Richard Yego, managing director of MTN Mobile Money Uganda Ltd., a subsidiary of MTN Uganda, highlighted the profound purpose behind the campaign during the event. “Today is more than a handover. It is a celebration of what we can achieve when we combine purpose with partnership, and tradition with technology,” Yego stated. “Across this district, like much of rural Uganda, we see youth leaving their communities to look for jobs in urban centers or even abroad. Yet, the land beneath their feet holds untapped promise. The key is to transform how we look at farming — not as subsistence, but as agribusiness. Not as tradition alone, but as an enterprise powered by innovation, data, and digital connectivity.”
At St. Andrew Kaggwa Secondary School, which serves over 1,180 learners, MTN donated eight internet-connected computers. These resources are intended to bolster digital learning and promote exposure to modern agricultural practices, including climate-smart farming, agri-fintech solutions, mobile market access, and precision agriculture. The school’s four-acre model farm also received new fruit trees and ongoing technical support from MTN staff and partner volunteers, who will continue to provide agricultural extension services.
“This contribution will go a long way in transforming the mindset of our learners,” said Mary Gorret Nabacwa, the school’s head teacher. “The computers will open up a world of knowledge, and the improvements on the farm will make agriculture more appealing as a career. MTN has not only given us tools — they’ve planted seeds of change.”
In a parallel effort, MTN also upgraded key structures at St. Mary’s Health Centre, Kasaala. These improvements were complemented by the donation of smart medical equipment, including computers and a smart infant monitor, expected to significantly enhance maternal and neonatal healthcare and overall service quality.
Samuel Mulwana, chairperson of the health center, expressed gratitude, stating, “The support we’ve received from MTN will significantly strengthen our capacity to serve the community, especially mothers and newborns. The smart infant monitor is a timely and lifesaving addition.”
Yego articulated that the campaign aims to unlock a future where rural youth can thrive within their communities. “We know that technology is the game-changer. It can connect farmers to weather forecasts, real-time market prices, financial services, and global knowledge networks,” Yego noted. “But first, we must ensure that rural youth have access, skills, and the belief that they can succeed right here; without needing to migrate to Kampala, Nairobi, or beyond.”
He encouraged students to view farming as a tech-enabled and profitable profession. “Farming today is not just about hoes and hands. It’s about drones, apps, soil sensors, mobile money, and online markets. It’s about combining your roots with digital tools to lead Uganda’s transformation. You have what it takes.”
Yego also thanked teachers and healthcare workers for their unwavering dedication and urged the local community to rally behind youth-led agribusiness. “Agribusiness is not a dream for others. It is possible here, now. Let’s support our young people in embracing agriculture as a career of pride and profit.”
The Luwero campaign is part of a larger, multi-regional initiative valued at over UGX 500 million. Across Uganda, MTN is also collaborating with cultural institutions to tackle various socio-economic challenges. This includes focusing on digital tourism and HIV/AIDS awareness in Tooro Kingdom, addressing teenage pregnancies through digital education in Ker Alur, and strengthening vocational training through technology-based empowerment in Busoga.
Now in its 18th year, “21 Days of Y’ello Care” remains MTN’s flagship staff volunteer program. It aligns with the company’s broader Ambition 2025 strategy, which is dedicated to driving digital and financial inclusion for sustainable development.
As MTN continues its mission to “connect communities at the roots,” the company believes that digital tools, when properly utilized, can spark opportunity, dignity, and prosperity even in the most remote areas. From internet-equipped classrooms to modernized farms and revitalized health centers, the initiative is empowering young Ugandans to envision a future rich with possibilities right in their home communities.
