KAMPALA, Uganda — Pebuu Africa has launched a comic book, “Naaki: The Chronicles of a Bank Agent,” designed to bring financial literacy to entrepreneurs and communities across Uganda. The company will distribute 30,000 free copies each month to bank agents and small businesses in the communities where it operates.
The comic, created under the Pebuu Impact Initiative, follows the adventures of Naaki, a young woman in Kampala who is eager to learn. Through her story, readers explore key themes of financial management, decision-making and business planning in an entertaining and instructive format.
John Paul Ssemyalo, CEO of Pebuu Africa, said the comic book is a “financial literacy adventure” that uses an “edutaining” approach to blend storytelling with learning. With low literacy rates and barriers to accessing online materials in many parts of the country, he said a printed comic book will reach more readers and deepen their knowledge while they have fun.
Ssemyalo believes the publication will circulate widely. “We believe that, as an engaging comic book, Naaki will be read not only by entrepreneurs but also their children — and is likely to circulate across communities, get shared among neighbours and families,” he said. The publication will also be used by other organizations working with youth to strengthen their financial literacy and business planning skills.
The launch edition is just the beginning. Pebuu plans to translate the comic book into local languages to deepen accessibility and extend its reach to other African countries. Future plans include expanding into digital formats with online and downloadable editions and interactive content through social media to reach wider audiences.
To offset the environmental impact of printing, Pebuu is also launching an environmental initiative called “One Agent, 10 Trees.” The company plans to plant 500,000 indigenous trees by 2030 across Uganda in collaboration with bank agents, small business owners, local authorities and clients.
“With this campaign, we highlight the intersection of sustainable business growth and environmental stewardship,” Ssemyalo said. “Profit generation can create social impact and at the same time steward our planet; however, this is a collective effort.”
The digital version of “Naaki: The Chronicles of a Bank Agent” will be available for download and reading on the Pebuu website in September 2025. Readers will also be able to follow Naaki’s adventures on social media platforms like Instagram.
