Amidst of a growing number of religiously founded television channels, the Uganda Episcopal Conference has made it clear that the public should not expect a channel similar to “TV Maria” as they unveil their own Uganda Catholic Television.
Bishop Joseph Franzelli, Chairman of the Social Communication Commission of the Conference and board chair of the new broadcaster, used the reference to “TV Maria” to convey that the newly launched station will not exclusively focus on religious content, unlike the well-known Catholic radio station, Radio Maria.
While the primary purpose of the television station is to serve as a means of evangelization, Franzelli emphasized that the conference aims to provide a unique and inclusive viewing experience for all Ugandans.
This will be achieved by combining religious and secular programming in a manner that particularly appeals to the younger generation.
Bishop Franzelli made these statements during the official launch of the television station at Nsambya on Monday evening. He stressed that the TV project will operate with a commercial approach, seeking to generate revenue, but its primary objective will not be profit-making. UCTV enters a television landscape that is predominantly populated by religiously founded channels.