Kampala, Uganda – Ugandan supermarkets are experiencing a significant shift towards homegrown products, thanks to the Buy Uganda, Build Uganda (BUBU) initiative.
Walking through major supermarkets like Carrefour, Quality Supermarket, Capital Shoppers, Fraine, and Mega Standard reveals an overwhelming presence of locally made products. From non-food items to fresh produce and beverages, Ugandan-made goods are steadily replacing imported alternatives.
Carrefour, one of Uganda’s leading supermarket chains, has taken the lead in promoting local products. Over 80% of its shelf space is dedicated to Ugandan-made products, aligning with the government’s BUBU policy.
The BUBU initiative, launched in 2017, aims to promote consumption and procurement of locally produced goods and services. This policy encourages foreign and local investors to prioritize local production, enhancing Ugandan producers’ capacity to meet government procurement needs.
By supporting local production, BUBU seeks to create employment opportunities, improve product quality, and contribute to Uganda’s journey toward middle-income status.
Ugandan consumers are benefiting from this shift.
Locally produced goods also reduce carbon footprints, as transportation distances decrease.
Supermarkets are no longer just shopping destinations; they’re platforms for economic growth, sustainability, and community development.
