MTN’s Enid Edroma and Somdev Sen display the Most admired brand award moments after it was presented to the company (PHOTO /Courtesy).
MTN got crowned as Uganda’s most admired brand by Brand Africa, based on a survey carried out across 27 African countries in partnership with Kantar, the globally respected consumer knowledge and information company and Geopoll.
Brand Africa was founded on the premise that developing and building successful brands in Africa will create jobs and a tax base to fund Africa’s development and create a favorable reputation as an entrepreneurial, independent, and competitive continent. Since 2011, every year in partnership with Kantar, Brand Africa independently surveys, analyzes and ranks brands in Africa.
While handing over the most admired brand award to MTN Uganda, Joseph Kanyamunyu the Chief Executive Officer of The Publicist East Africa the partner agency for Brand Africa in Uganda, congratulated MTN on this win. “I congratulate MTN for consecutively winning this award in the last two years. This is a powerful endorsement by Africa for the impact the brand has made in transforming Africa.”
While receiving the award, Enid Edroma, the MTN Uganda General Manager, Corporate Services said that: “This award solely stands on the shoulders of our commitment to bridging the digital divide in Uganda and championing financial inclusion. MTN Uganda has purposed to enable the benefits of a modern connected life to the people and to attain government objectives on improving livelihoods. We feel greatly honoured that our efforts have been recognized and awarded”.
The award comes months after MTN was recognized as the best data and voice Network in Uganda having attained the Best Network Performance Score during the national network benchmarking campaign in a countrywide assessment undertaken at the end of last year by Rohde & Schwarz.
In fulfilment of its ambition 2025 which is geared towards leading digital solutions for Africa’s progress, MTN Uganda is rolling out a 300million dollar infrastructure project across the country to further deliver the benefits of a modern and connected life to all its customers
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