KAMPALA, Uganda — Uganda’s communications regulator has warned broadcasters they face fines of up to 10% of their annual revenue if they continue to transmit obscene content.
The Uganda Communications Commission (UCC) caution comes amid public outcry over explicit music lyrics, videos and interviews on radio, television and online platforms.
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“Compliance is not optional,” said Susan Wegoye, acting executive director of the UCC. “Broadcasters must ensure that any programme aired aligns with public morality, complies with existing laws, and that adult-oriented content is appropriately scheduled.”
Uganda’s broadcasting laws prohibit content deemed harmful or inappropriate, particularly for children. Despite previous warnings, some broadcasters continue to flout regulations.
Julianne Mweheire, UCC’s director of economic regulation, emphasized broadcasters’ significant influence on societal values. “When you uphold these standards, you build trust with your viewers. Trust is the foundation of any successful broadcaster, and it is earned through consistency in your commitment to ethical practices,” she said.
National Association of Broadcasters Chairman Dr. Innocent Nahabwe attributed the issue to intense competition in the liberalized sector. “The challenge we are facing is because of liberalization. Some operators are tempted to go for obscene content to outcompete rivals,” he said.
Dr. Nahabwe challenged members to engage in healthy competition without resorting to harmful content. “We are committed to working with UCC and other stakeholders to improve Uganda’s broadcasting hygiene.”
Veteran artist Phina Mugerwa condemned the proliferation of explicit content, calling on broadcasters to consider Uganda’s moral welfare. “We are losing ubuntu. Besides looking for money; are we thinking about Uganda? Are we thinking about our children? Are we minding about the next generation?” she asked.
To curb obscene content, the UCC has directed broadcasters to obtain classification from the Media Council before airing material.
The public is urged to report inappropriate content to the commission.
